Top 5 Beauty Retail Apps on Android in Kenya for Q3 2022

During the third quarter of 2022, the top five beauty retail apps on the Android platform in Kenya showcased varied performance metrics. Here’s a closer look at each app's weekly downloads, revenue, and active user trends.

Cheap Makeup for Women saw fluctuating weekly downloads throughout the quarter. Downloads peaked at 556 in the first week of July, followed by a significant drop to 194 in the second week. The lowest point was in the first week of August with just 20 downloads, but there was a slight recovery towards the end of September, reaching 126 downloads.

Nykaa - Beauty Shopping App experienced a relatively stable number of weekly downloads early in the quarter, with a high of 486 in mid-July. However, downloads dipped significantly in August, hitting a low of 17. The app saw a slight rebound in the final week of September, recording 148 downloads. Weekly active users started at 2.1K at the end of June, peaking at 2.3K in the third week of July, before gradually decreasing to 1.7K by the end of September.

Purplle Online Beauty Shopping also experienced fluctuations in downloads. The app had a strong start with 333 downloads in the first week of July, but this number dropped to single digits in August. The end of September saw an improvement, with downloads reaching 127. Active user numbers were highest at the end of July with 609 users, but there was a steady decline to 355 by mid-September, before rising again to 416 at the end of the month.

Beauty & Makeup Store in USA had moderate download figures, starting at 331 in late June and dropping to a low of 3 by the end of September. The app’s performance was consistent with minimal variations in download numbers throughout the quarter.

HKMall - Shopping Platform showed varying download trends, peaking at 226 in mid-July. The app faced a decline in downloads towards the end of the month, with no downloads recorded in the last week of July.

This data, sourced from Sensor Tower, provides insights into the performance of these leading beauty retail apps on Android in Kenya. For more in-depth analysis and trends, visit Sensor Tower.